About Us
Below is a concise summary of the credentials of Smart Breast Feeding's key team members, starting with its two co-founders: 
Dr. Ofer Melamed, CTO, is the inventor of MIM for MOM’s technology and is managing its development lifecycle. He is a chemist-physicist and algorithm developer with over 15 years of R&D experience. Previously, Dr. Melamed served as a Project Manager at Bonzai Holding, where he led the R&D of two projects: (i) A novel cooling device based on thermoelectric crystals for the medical market and (ii) clean tech devices. He holds a PhD in Neuroscience from the Weizmann Institute of Science in conjunction with EPFL (École Polytechnique Fédérale de Lausanne) in Switzerland, a M.Sc. in Material Sciences from the Weizmann Institute of Science, and an undergraduate degree in Chemistry and Computer Science from Tel-Aviv University.
Adv. Ittamar Herman, CEO, is primarily responsible for Smart Breast Feeding's international business development, which includes creating strategic alliances and planning sales activities. He is a highly experienced senior manager who has served for over 30 years at various companies in wide variety areas such as direct marketing, technologies, communications call center services and tourism. Previously, Mr. Herman was the CEO of several companies, such as Kardan Electric Investments and Diunon, and a Business Development Manager, e.g. at Oded Mozes and Grapholit Print. He holds an undergraduate degree in law (LLB) from Tel-Aviv  University and a Diploma in Management from NYU (New York University).